About us

THE Auri was born from a long-standing dream and after several years working in this area, I began to fall in love not only with fashion but above all with what it represents. I saw it as a form of expression, a visual statement that reflects someone's personality, style, way of being and even their state of mind.

The name of this project comes from something very special, a tribute to my grandmother Aurora, whose light, courage and wisdom have always illuminated my life.

Auri was created with the aim of reflecting the authenticity, freedom and purpose of each woman, transforming not only the way others see us but above all the way we see ourselves.

We believe in sustainability and that's why we look for simple, timeless and versatile designs.

Welcome to Auri – where every dawn is an opportunity to start over.

Maria Soares